Tuugo blog

 Unlike Asian countries, which in recent decades experienced a growing economy, Africa continues today with severe symptoms of underdevelopment.

 Economic changes occurred in Asia (specially in China, besides the four Asian tigers: Hong Kong, Taiwan, Singapore and South Korea) were one of the most relevant events of the second half of XX century.

Even if it’s know that Mao Zedong was the founder of the Popular Republic of China, is its successor Deng Xiaoping the main leader of the reform that turned that country into the great economic and political potency it is today.

In this article we present you different visions about leadership, and the importance of it’s characteristics

Leadership certainly is seen as important for several organizations, and it’s recognized as a powerful tool to command people within an organization, but certainly it’s defined within a romantic vision of what a leader represents.

Overall, romantic vision of leadership is based on

• Charisma

• Power

• Influence

Let’s take a look at those.  

We are going to give you some tips to complement your printed advertisement and take it to the digital world for free.   

It’s not necessary to compete with something that you can use at your favor. With Digital era, several possibilities appeared that can give life to your printed advertisement.

Let’s see some choices.

1 - You can register in Tuugo, add information on Your Business Profile, and complete it with all your Products and Services. Then you can put that link on your Advertisement.

2 - Along with your Advertisement, you can place a QR Code. With this, a person can scan the code with the smartphone or tablet, and obtain more information about your business directly and instantly.

But, what is a QR code anyway?

It’s a system that allows to gather information, similar to a last generation barcode. With the help of a smartphone or tablet (and an app) we can retrieve this information just by pointing the camera towards the QR code.

If you want to create one, you can try it here: http://goqr.me/

The usage of the code is very wide, you can place photos, videos, text, links to social networks and more. Relies on your creativity to know how to take advantage of it.

3 - You can create a website (there are a lot of sites in which you can create one yourself), and place the link on the advertisement. In the website you can expand the information, and with the e-commerce sell your products or services.

4 - And you can do all of them together

Definitely, printed advertisement can be much more effective if it is complemented with digital advertisement, and nowadays there are no problems to achieve it.  

Do you know any other alternatives to complement printed advertisement? If you do know, share them! It will be helpful for other users.

Sources:

• ¿Que es un código QR y para que sirve? 

• Noticias sobre Códigos QR 

André Duarte - Tuugo Blog Team  - Communications Sciences School student - Universidad de la República.

It’s a resource that has as an objective being a tool for our users and readers.

Tuugo understands how important is to share the experiences, knowledge and information. That why and for this resource is created.

To develop this tool’s maximum potential, we invite you to share your experience and knowledge. That implies that you can share your own article! And that doesn’t require that you have a degree in journalism to do it.

What should you do to publish your article?

Style and Format.

- We love articles that include practical and real steps.

- We appreciate articles written in a positive tone.

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- We appreciate those articles that aren’t regional, or for a determined country.

- We do prefer articles that aren’t very long, no longer than 1000 words at least.

Tuugo’s Team Advices

- Content should be original since Google penalizes duplicated content as well as that content that infringes property rights. If you use already existing texts, you must own the content’s rights or quote the source of it.

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2 - Send us your article, and also a little description of what you do or study. If you have a blog or articles on the web, you can also send us the links.

3 - The article will go through a brief review..